The Pharmacy Show, 11-12 October 2026, NEC Birmingham

Unlock Growth

We're really excited to showcase some fantastic technologies that will transform your pharmacy business at the show this year.

Focused around how technology can unlock growth, get a taste of what we have for you below and make sure that you book a slot to speak to one of our experts on the day – those slots will fill up fast!

We've some exclusive Show Offers too so, whether you're already a customer or considering becoming one, get ready to be excited!

Unlock Revenue with HxConsult ⤡

Using an outdated service platform? Time to change to HxConsult.

Available to all pharmacies, regardless of your PMR - and fully-integrated with Analyst PMR - HxConsult automates referrals, eliminates duplicate data entry, provides access to GP records during consultations and streamlines claiming.

A cloud-based consultation management platform, HxConsult helps pharmacies deliver more NHS and private services, save time, reduce administration and maximise service income.

Time for your team to focus on delivering care not administration.

Available services include

* subject to NHS deployment

Whilst Analyst users benefit from integration features, HxConsult is designed as a standalone consultation platform.

Unlock Time with AutoRX ⤡

A revolutionary step in processing private prescriptions.

By automating the capture of third-party private prescriptions directly into the PMR, AutoRx streamlines dispensing workflows: reducing manual data entry while improving efficiency, accuracy and patient safety.

With support for repeats, accurate billing, compliant reporting, drug safeguards and flexible dispensing, AutoRx gives your pharmacy greater control over every stage of private prescription management.

The result is an integrated workflow to reduce administration, support regulatory compliance and free your team to focus on patient care.

Unlock Capacity with ACF ⤡

What could your pharmacy do with two extra hours every day?

Spending your day checking scripts and dealing with stock isn't a valuable use of your time. That’s why pharmacies are increasingly moving to a hub and spoke model - moving their volume dispensing to a central location. ACF (Analyst Central Fill) allows pharmacies to shift high-volume prescription assembly into a central hub, so each spoke can spend more timing focusing on patients.

Moving assembly away from busy spoke pharmacies, ACF creates capacity for patients, services and growth, and keeps your teams connected to the work moving through the hub. Supporting a patient-centred, visible and scalable way to manage dispensing across multiple locations.

Unlock Opportunity with Patient+ ⤡

Maximise patient interactions with AI-powered insights.

Using intelligent rule-based automation, Patient+ continually monitors complex data streams around patients, workflows and medication, within Analyst PMR, to identify and surface key opportunities and trigger actions that you define.

Instead of relying on your busy pharmacy teams to remember and act, Patient+ does all the hard work, making sure the right patients receive the right intervention, communication or service invitation, at the right time.

Highly configurable, Patient+ can be tailored to support the unique needs of your business whilst taking the value you deliver to your patients to a new level.

Stand D40: Meet the Team at The Pharmacy Show

We can't wait to see you at Stand D40 at the Pharmacy Show. If you like to book a meeting to meet one of our experts, simply choose who you want to see below, pick an appointment slot and you're done! After your meeting, you'll also get entered into a prize draw to win a £ 150 Amazon voucher. You're welcome!

1. Our Sales Team

If you'd like to meet your account manager, get a demonstration or you're thinking of joining us, book your meeting here.

Steve Russell

Chief Commercial Officer

Passionate about pharmacy technology, Steve leads our commercial activities and champions all our customers. Catch him sea swimming in mid-winter, if you're really unlucky.

Emma Lavender

Sales Manager

Emma has led the sales team for 8 years. She knows her onions and always puts the customer first, somehow fitting work in around her many holidays.

  • Customers – Existing
  • Customers - New
  • Groups – New
  • Groups – Existing
  • Partners – Existing
  • Partners - New

Oliver Driscoll

Key Relationship Manager

With a decade of experience, Oli looks after our group customers, helping them get the most out of our technology, when he’s not climbing mountains.

  • Groups - Existing
  • Customers – Existing

Paul Gifford

Strategic Account Manager

With 25+ years in healthcare technology, Paul is ideally placed to look after our national multiples. Loves inc. family, Liverpool FC and ChatGPT.

  • Multiples - Existing
  • Multiples - New
  • Partners – Existing
  • Partners - New

James Garland

Business Development Manager

Thinking of joining us? James is the man to speak to. His last 10 yrs in PMR give him great insight. A military and banking background give him muscle and brains too.

  • Customers - New
  • Groups - New

Oliver Duffy

Relationship Development Manager

Oliver looks after our customers in the north and he has a great background in PMR having recently joined. Expect great knowledge, care and flattened vowels.

  • Customers - Existing

2. Our Technical Experts

Think “Apple Genius Bar” and you’ll get the idea. Ian and Surj are on hand for customers, or those considering our technology, who want a deeper dive into features or functionality.

Please note: We're limiting slots to 20 minutes max to service as many requests as we can but are happy to arrange follow up meetings should you need more time.

Ian Lynch

Senior Technology Consultant

No one knows Analyst better than Ian who was in short pants when he joined us. Ian spends his life at the rock face in dispensaries or jetting off to see the world.

  • Existing customers
  • New enquiries
  • Groups – New
  • Groups – Existing

Surjit Sambhi

Technology Consultant

After 17 years in community pharmacy, Surj has spent the last few years helping customers get the most out of our technology. Now a proud grandmother, she is one of our rising stars.

  • Existing customers
  • New enquiries
  • Groups – New
  • Groups – Existing

3. Our Product Guys

If you want an insight into our product strategy, details on specific products or where our roadmap is taking us, Garry and Matt are for on stand just for you.

Whether it's a product demonstration, feedback or ideas on how to improve what we have today or a new idea you'd like to bring to the table, Garry and Matt will be delighted to talk to you.

Garry Finch

Head of Product

After 25 years in product and technology, including a long time in eCommerce, Garry is leading our product team and HxCare. He’s a whizz with Lego and 3D printing too.

  • Existing customers
  • New enquiries
  • Groups – New
  • Groups – Existing
  • Multiples – Existing
  • Multiples - New

Matt Ellis

Senior Product Manager

Swapping nuclear labs for healthcare, Matt has fulfilled several key roles for us in his last 8 yrs. He is our expert on HxConsult and MyHealthHub – just aim for the guy who looks like a Viking.

  • Existing customers
  • New enquiries
  • Groups – New
  • Groups – Existing
  • Multiples – Existing
  • Multiples - New